Helpful Tips - The Optimal Feline Diet

Although there is no true formula for feline water intake, we do know that cats generally will not consume enough water on their own to sustain organ functioning for a long and healthy life. This is because cats evolved as desert animals, so their sense of thirst is not nearly as acute as that of other mammals. In fact, many cats will only drink an average of two milliliters of water for every gram of dry food eaten. 

Based on the physiology and evolution of the cat, we recommend adding a high quality canned food to the diet to ensure that they get enough water. Water is not only necessary for a healthy urinary tract – the body requires water to metabolize food and for all other chemical processes occurring on a cellular level.  


Instinctive Choice is a revolutionary premium canned food that is scientifically-formulated to provide your cat with a meal that is similar in nutrition and moisture to how felines feed in the wild. This unique formula contains fresh, highly digestible, human-quality proteins from organic chicken, turkey, chicken liver and shrimp. Instinctive Choice contains nutrient rich water or “biological water,” which contains nutritional components found in meats and chicken broth. This allows your cat to obtain moisture closer to the way a cat in the wild would get it. Further, we’ve included couch grass, which contains many nutrients that help support a healthy urinary tract.

Instinctive Choice also contains added Omega-3 and Omega-6 fatty acids, chelated minerals, taurine, l-carnitine, vitamin E and a superior blend of vitamins, minerals, and antioxidants to help contribute to a healthy daily diet. 

Not only that, it also has a savory taste that your kitten or cat will love. The organic chicken, turkey, succulent shrimp and chicken liver are cooked in a delicious broth that is seasoned with a little bit of rosemary.

Now you can finally give your cat what he or she truly craves, with the water content they require!